|Mr. Ashok Capoor is the President and Managing Director of United Spirits Limited, the world's largest alco bev company by volume and the USD 2 billion spirits arm of the UB Group.
Mr. Capoor has over 35 years of experience across companies and various functions with major specialization and experience in sales & marketing. He has led several brands to their global iconic status despite operating in highly regulated business environments.
Mr. Capoor started his career with the National Tobacco Company in 1976. He then took up an assignment with Godfrey Phillips India Ltd. as Branch Manager in 1978. He rose to the position of Regional Manager – Sales, Northern Region in April 1982 and then to the position of Marketing Manager in 1988. He later joined the erstwhile Herbertsons Limited as Divisional Vice President in 1992, looking after PAN India Sales and Marketing operations. He later took over as Chief Operating Officer (West) in United Spirits Ltd. (USL) in June 2001. During his tenure, USL took giant strides in the Western region and gained significant market share across brands, setting a performance benchmark for other regional profit centers within the USL fold.